BRANDING

GENERAL INFORMATION & OBJECTIVES

Please answer all questions as concisely as possible.

Company name (If Applicable):

Industry/Sector:

Mission, vision, and values of the company:

Describe your target audience (age, gender, interests, etc.):

What is your audience looking for in products/services similar to yours?

What messages or values do you believe will resonate with your audience?

COMPETITION

Who are your main competitors?

What makes your company unique compared to the competition?

What aspects do your customers value most about your competitors?

GRAPHIC DESIGN

What emotions or feelings would you like your brand to convey?

Do you have a preferred design style (e.g., minimalist, retro, modern)?

Do you have any specific colors or color combinations in mind for your brand?

BRAND IDENTITY

What are your company’s core values?

What words would best describe your brand’s personality?

How would you like customers to perceive your brand?

VISUAL COMMUNICATION

What types of images or graphics do you believe would be most effective in communicating your message?

Are there any visual elements you consider representative of your company?

CUSTOMER EXPERIENCE

What kind of experience do you want your customers to have when interacting with your brand?

How can you improve customer experience through design and visual communication?

LOGO AND VISUAL ELEMENTS

Do you have specific ideas or concepts for the logo design?

What other visual elements would you like to incorporate into your brand (patterns, illustrations, icons, etc.)?

BRAND PERCEPTION

How do you believe your brand is perceived by your customers?

What changes or improvements would you like to see in how your brand is perceived?

MARKETING & COMMUNICATION STRATEGY

What communication channels do you prefer to use to reach your audience?

What messages or themes do you think should be highlighted in your marketing strategy?

CONTACT INFORMATION

Full name:

Email:

Phone number:

Social media:

Your answers are the foundation of a strong and lasting brand. Thank you for your collaboration.

Nia Sotov
Creative Director